A videographer and motion graphics artist friend contacted me about creating a new website and brand. Being in the film industry and producing freelance client work, he was looking for two almost juxtaposed identities represented in this work. He wanted his website and brand to be flashy for his peers and potential collaborators. But he also needed a grounded and level-headed design that could attract larger clients and businesses. 
That’s not an easy ask! But I got to work and developed something we both fell in love with.

I wanted his brand to be striking and solid. I chose two strong Sans-serif fonts and used pink as his primary color because it’s not a traditional color associated with men. This brand is different, willing to try new things, but is capable of subtlety and poise. I stylized his initials to look like the side of an old film camera to create a connection between the history of the industry and his modern style.
 
I built his site to be as easy to navigate as possible. Each section has a single goal. I placed his video reel - a filmmaker’s calling card - right at the top, followed by a welcoming photo and introduction. Further down the page, you can find additional videos and a gear list for potential clients to see he knows his stuff.

His contact field is simple, just an email. This lets his clients know he is approachable and available.