A long-time client contacted me about rebranding his education startup, FlintFlame. The goal of his company is simple: Bring professionals into the classroom to give students exposure to new careers and industries. One interesting aspect of FlintFlame is that everything happens in the classroom. Teachers, students, and professionals come together in the classroom environment to share and learn.
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I wanted to incorporate that into the logo to drive home the fact that everything begins in the classroom. The “F” in the FlintFlame logo is comprised of rows of students and the stable presence of their teacher. The spark represents the professional bringing in a new perspective and igniting interest and careers.